The article highlights the surge in demand for porang, a potential export commodity, due to its high value in industrial raw materials. The Ministry of Agriculture in Indonesia is taking steps to boost porang production, including designating it as a commodity under the three-fold export movement program (GRATIEKS) and launching a porang cultivation program across 37 districts and 10 provinces. The ministry is also focusing on research for processing and derivative products of porang and increasing the availability of national porang seeds. The Agricultural Research and Development Agency sees potential in porang to be processed into various products and believes the industry has promising market opportunities if challenges such as seed logistics and processing porang into added value products are addressed.