A government-funded report highlights the potential for New Zealand's sheep and goat milk industry to expand globally, with exports of goat milk products reaching $250 million in 2019. The industry, currently producing 4% of the world's goat milk, has the potential to contribute $480 million to the economy by 2024 through the production of high-value products like infant formula. The report emphasizes the need for a strategy to maximize value rather than compete on scale, especially in the attractive but challenging Chinese market. Other potential markets include Taiwan and South Korea, with goat-based yoghurt, UHT milk, and pet food powders also showing promise. However, the industry faces challenges such as technical difficulties with goat milk's instability and competition from European cheeses.