Bird flu is causing significant issues in the poultry industry, leading to increased prices for eggs and chicken meat. The surge in prices began in 2021 due to rising feed prices, followed by the bird flu epidemic. The situation is expected to persist, with egg prices hitting record highs in many countries, including a 55.4% increase in the USA and the EU experiencing a 31.1% average increase in egg prices in February 2023. The disease has impacted millions of laying hens across Europe, Asia, and Latin America, with Brazil's poultry industry being a major concern. The industry faces challenges such as high production costs and legislative changes, including New Zealand's ban on caged poultry, which has reduced the country's laying hen population.