The article highlights the resilience of Italy's fruit and vegetable sector, which saw an 8% growth in 2021, reaching a record-breaking sales value of nearly 6 billion. This growth is despite challenges posed by climate and COVID-19. The introduction of the first Fruit and Vegetable Consultation aims to address issues within the sector, including fair practices, quality, and logistical challenges. As a leading producer of various vegetables and fruits, Italy is facing a logistical deficit that costs the economy over 13 billion euros. The Consultation aims to develop strategies to strengthen the sector and modernize national logistics.