Vietnam's shrimp export turnover is projected to drop by 21.7% in 2023 to 3.38 billion USD due to reduced global demand and increased competition from Ecuador and India, particularly in the Japanese and Chinese markets. Meanwhile, Canada's seafood revenue is expected to reach 4.79 billion USD with an average annual growth of 4.9%. To increase market share by 2024, Canadian businesses are advised to adapt to changing consumer tastes in China and Korea, which include a preference for fresh/live/chilled lobster, dried/salted/smoked/brine shrimp, processed shrimp, and cooked, processed, and preserved foods.