Right now, Hungarians are rushing to the stores en masse: this is what everyone is looking for

The winter holidays, including Christmas and carnival, are particularly important in the confectionery market. According to data from the Pek-Snack Group, which has a regional network, around Christmas, we are currently buying the most of bejgli and holiday pastries, similar to previous years. The dominance of poppy seeds is also customary: the turnover of such products increased by almost 80 percent at the end of the year. However, there was some change in terms of flavoring in December: while throughout the rest of the year, poppy flavor has a 90 percent share among products such as cakes, bejgli, rolls, and babka, during Christmas this decreased to 50 percent, as traditional walnut (20 percent) and chestnut (20 percent) pastries, as well as pistachio (10 percent) products, are now catching up. According to Zoltán Novák, the CEO of Pek-Snack, during the holiday weeks, not only the quantity purchased increases, but the circle of buyers also expands: more households start buying ...