Rovensa Next launches campaign “Biosolve Agriculture” and reinforces leadership in biosolutions

Rovensa Next Brasil has just launched its new institutional campaign: “Biosolve Agriculture”, which proposes a new perspective on the way food is produced. The initiative is born with a focus on the farmer and the transformations that are redefining the global agribusiness: on one hand, the challenge of increasing productivity in the face of climate change, pests, diseases, and the pressure of production costs; on the other, the growing demand from consumers for healthier foods produced with respect for the environment. Created from a global movement by the company, the campaign is based on an exclusive concept. “Biosolve” means overcoming the challenges of the field with the use of innovative biosolutions. The term - the result of a neologism - indicates a form of the verb “biosolve”, a movement created to set the tone of the communication, which also includes variations such as “biocultivate”, “biotransform”, and “biorenew”. The goal is not only to elevate the technology of ...