Rural Channel wins two Golden Scarecrows, the highest award of the ABMRA Communication Show

The awards ceremony for the 23rd Agricultural Communication Show of the Brazilian Association of Rural and Agricultural Marketing (ABMRA) took place on the evening of this Thursday (4), in São Paulo, and recognized Rural Channel as a platform for campaigns and projects that speak directly to the rural producer. The series “Planeta Campo – Biomas do Brasil, produzindo com sustentabilidade”, produced by Rural Channel for Embrapa received the Golden Scarecrow, the highest honor granted by the Show. According to the Director of Content and Programming of Rural Channel, Jaqueline Silva, the award highlights how agriculture can show, in different forms and formats, its strength and importance. “The campaign translated technical language into a language that the final consumer can grasp and understand how Embrapa transforms our sector and highlights how agriculture is part of the solutions to climate problems and, in addition, helps to feed the world,” she highlights. In addition, Rural ...