Salmon increases its share of fish sales in the U.K. supermarkets ahead of peak Christmas week

Salmon increases its share of fish sales in UK supermarkets ahead of peak Christmas week. Sales of salmon in UK retailers are running at £1.2 billion-a-year, with the high-protein fish increasing its share of the market ahead of the busy Christmas period. In the 12 months to October, new figures show that salmon made up 29.6 per cent of total fish sales – an annual increase from 28.9 per cent, despite lower volumes and higher prices for all food at the checkout. International sales of Scottish salmon also remain strong, according to the latest data collated by Salmon Scotland, with more than £500 million in fresh and smoked exports in the first three quarters of 2022 – with the most recent three months higher than pre-pandemic levels for fresh exports at £165 million, and only down around 9 per cent on the record-breaking 2021 figures.European demand has seen the proportion of exports to the EU hit 76 per cent in the most recent quarter, despite the extra red tape caused by ...