The article reports on the Second China Kiwifruit Expo in Mei County, Baoji, where authorities have implemented an early harvest ban to prevent the sale of unripe kiwifruit, aiming to maintain market order and product quality. This initiative is part of a larger effort to regulate the kiwifruit industry in Shaanxi, a major production hub. The province has seen a doubling of fresh kiwifruit exports in the first half of 2024, with a target to expand its planting area and increase output significantly by 2026. The goal is to make Shaanxi a leading contributor to the global kiwifruit market.