While sales of traditionally sugared cola in eastern Germany are declining, the sugar-free segment is growing strongly, said a spokeswoman. "There is a trend towards more conscious consumption." However, sugar-free cola and other sugar-free soft drinks still only account for a small part of the total sales. Overall, Vita Cola recorded a slight sales increase of 0.3 percent last year, selling 100.1 million liters of soft drinks. The brand, owned by Thüringer Waldquell Mineralbrunnen GmbH from Schmalkalden, does not provide separate information on revenue and profit. West Germany drives growth Vita Cola has been actively marketed in western Germany for about a year and a half, said a spokeswoman. There, the different varieties are available in more and more markets. This is also the driver of the current slight growth and compensates for the declines in sales in the east. Since the beginning of the year, the citrus-flavored cola has also been available in cans in the west, which is ...