Beekeepers in Erdemli, Mersin, Turkey, have established a digital market connection to export 1 million Euros worth of honey and bee products, including organic honey, pollen, royal jelly, and propolis, to the Netherlands annually. The first shipment was sent in partnership with beekeeper Celal Çay and the Mersin Erdemli Municipality, which is leading an e-commerce digital transformation project to bring more value to agricultural products and enhance their export potential. This initiative aims to boost the economic growth of the region by leveraging digital platforms and promoting high-quality agricultural products on a global scale.