The article outlines a unique collaboration between arable farmers and the Texel Beer Brewery, facilitated by Agrifirm, which sees the brewery purchasing around 600 tons of malting barley annually from a specific 100-hectare farmland on Texel, an island known for its arable farming and nature conservation. This initiative, which includes nature-inclusive packages and compensation for reduced yield and extra effort, is part of the brewery's corporate social responsibility efforts and is expected to be break-even for the farmers, offsetting previous financial losses. The collaboration also involves the sowing of herb-rich borders and fewer seeds per hectare to benefit the environment and wildlife, highlighting the brewery's investment in agriculture and its modernization plans, without disclosing growth aspirations.