The stand of Spanish Olive Oils at the Salón de Gourmets 2026, which runs until April 16 at IFEMA Madrid, is inspired by the campaign starring Aitana, taking as a reference the iconic handbag with the bottle of EVOO designed by Palomo Spain, which has already become a symbol of the new relationship that this food is establishing with the younger consumer. This space also becomes a meeting point between tradition and innovation to continue promoting the value of the product, as specified by the organization. This space has been the chosen place to take stock of the campaign, developed throughout the second half of 2025, through the data collected by the company specialized in market analysis, Worldpanel by Numerator, from a sample of 12,500 households that represent more than 19 million existing in our country. According to these figures, the results have been "very positive", reaching almost 87% of households. "And most importantly, its effects have been noticeable on the ...