Fish prices in Samsun, Turkey are relatively affordable compared to other provinces such as Istanbul, Izmir and Bursa. The cheapest fish, horse mackerel, is sold for 10 pounds, while the most expensive, turbot, is sold for 250 TL per kilo. Fish sellers have observed an increase in customer interest as prices rise, but a decrease in interest when prices fall. Customers in Samsun find the fish market prices to be reasonable, especially compared to other cities, and appreciate the variety and affordability of fish prices in Samsun. However, they express dissatisfaction with the quality and amount of meat in some fish, such as turbot.