The Daegu Livestock Association (Chairman Choi Sung-moon) announced at the 20th Excellent Livestock Product Brand Certification Ceremony held on the 15th that the Daegu Livestock Association's representative brand, "Palgong Sangang Hanwoo," was selected as an excellent livestock product brand for the 18th consecutive year. The certification of excellent livestock product brands is a system managed by the Consumers' Civic Coalition, which selects brands recommended by local governments through strict evaluations including document and on-site evaluations, consumer awareness surveys, and hygiene and safety inspections of sales locations. The Daegu Livestock Association conducts thorough quality and safety management throughout the entire process from processing to distribution, centered around its own meat processing factory that has received the Korea Food Safety Management (HACCP) certification.