Egyptian cheese and dairy manufacturers are seeing an opportunity to create new products due to a decrease in imports and a supply shortage in the local market. They are considering shifting their focus to manufacture types of cheese like cheddar and gouda, which are not currently produced in Egypt. However, they face challenges such as the quality of milk received and the high cost of dairy. The government is encouraging industrialization and offering incentives to achieve this. There is also a push to increase milk productivity and reduce reliance on imports. The article also highlights the potential of fish farming and poultry production for animal protein needs, and stresses the importance of addressing all aspects of the dairy production chain, from animal care to marketing.