The French remain very much attached to agriculture and livestock

Published 2023년 7월 13일

Tridge summary

Despite a good start to the summer season, the economic situation is not favorable for consumption. Sales of grilling products are suffering due to hot weather, and manufacturers are not seeing a significant increase in orders. The high price of meat is also slowing down sales, although there is a focus on promoting marinades and deli products. Additionally, French consumers prefer French meat but economic reality often leads to the choice of EU products.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Economic situation – Although the summer season is off to a good start, we cannot say that the temperatures are very favorable to consumption. In the south-west, the release of barbecues is not very popular in the hot weather and sales of grilling products are suffering as a result. In the other regions, the situation is more in line with summer weather, but manufacturers are not seeing a significant rebound in orders for the start of the summer season. Sales for July 14 are not very dynamic and slaughterhouses will not suffer from the amputation of a day of activity. Ground beef ore is less in demand, and must be frozen for the start of the school year. Stocks of vacuum-packed categories such as rump steaks or meat-breed tendrils are swelling. It should not be forgotten that a large part of meat consumption goes through out-of-home catering where imported meats have carved out "the lion's share". Finding a restaurant in VBF will become a challenge, even if there are still ...
Source: Pleinchamp

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