The ninth edition of the Imagine Observatory by GS1 Italy has revealed a significant increase in the sales of certain ingredients. Avocado has seen the highest growth with a 67.4% increase in products that indicate it on the label. Almond, coconut, and sesame seeds have also seen positive growth, while the sales of goji berries, açaì, and matcha have declined. Cinnamon has made a comeback after a previous negative figure, while ginger and turmeric have seen a decrease in sales.