The price of Campbell Early grapes have increased by 42.6% compared to last year and 85% compared to the average price of the past three years due to a decrease in production as farmers have shifted to cultivating Shine Muscat, a more expensive green grape. The cultivated area of Campbell Early has decreased by 30.3% while the cultivated area of Shine Muscat has increased. This has led to a predicted decrease in Campbell Early shipments and increase in Shine Muscat shipments. The retail price has also risen due to an increase in intermediate profit in the distribution process.