The article reports a 2% increase in the area planted with potatoes in the Northwest Europe Potato Group (NEPG) region, including France, Germany, Belgium, and the Netherlands, reaching a total of 507,300 hectares. This growth is slightly below the five-year average. The rise is attributed to producers shifting their focus to high-value potato varieties for fried products and crisps, as they face rising production costs and potential impacts from the upcoming CAP reform and environmental regulations. The NEPG expresses concerns about the impact of high wheat, rapeseed, and corn prices, as well as increased land rental costs, on future potato sowings. The article also discusses the early start to the new potato crop season, with potential impacts on yield and quality due to various climatic hazards and earlier flowering patterns in some conservation varieties.