The private label market in Europe has crossed the 300 billion euro mark

According to PLMA and NielsenIQ, the private label market in Europe's food sector reached 302 billion euros last year. At the same time, the share of the value of store brands increased by 1.2%. In general, on the territory of the EU, own brands provide 37% of retail sales in food stores. Research was conducted in 17 European countries. It turned out that only in Switzerland the share of own brands decreased last year by 0.4%. However, it is in Switzerland that the share of own brands is the highest - 51.6%. Own brands provide more than 40% of sales in four countries, and in another 11 the figure is above 30%. The largest increase in the share of own brands was observed in the Czech Republic (+3.5%), Portugal (+2.9%), Spain (+2.2%) and Hungary (+2.2%). Frozen goods and ready-to-eat and ...