The rise of Asian dishes such as poke, sushi and sashimi triggers the demand for salmon in Spain

Published 2023년 5월 23일

Tridge summary

Spanish consumers are increasingly preferring salmon over other fish, especially due to its use in oriental dishes like poké, according to a recent IPSOS survey for the Norwegian Seafood Council. The survey found that 78% of consumers had consumed salmon in the last six months, with sushi and poké being the most popular ways of preparing it. Household consumption of salmon is on the rise, with 74% of consumers trying to make it at home. Norwegian salmon is valued for its flavor, nutritional properties, and safety assurances, and sales of Norwegian fish to Spain have seen a 12% increase from January to April 2023, reaching over 243 million euros.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Salmon has been gaining popularity in recent years to become the favorite fish of Spanish consumers. To the point that, last year, salmon surpassed for the first time in history in Mercamadrid the sales of the now number one: the almighty hake. A new survey carried out by IPSOS for the Norwegian Seafood Council once again confirms that salmon consumption continues its meteoric rise, largely helped by the rise of oriental dishes such as "poké". 78% of the consumers surveyed have consumed salmon during the last six months, a percentage that rises to 83% among Spaniards between the ages of 35 and 65. 53% had sushi with salmon; 28% opted for sashimi with salmon and, the same percentage, opted for poke with salmon. The predilection of salmon over other species materializes, for example, in that only 13% of those surveyed take poke with a different fish, highlights this online survey. The poke bowl is a traditional Hawaiian dish that was invented in a port by fishermen who, after ...

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