Spanish consumers are increasingly preferring salmon over other fish, especially due to its use in oriental dishes like poké, according to a recent IPSOS survey for the Norwegian Seafood Council. The survey found that 78% of consumers had consumed salmon in the last six months, with sushi and poké being the most popular ways of preparing it. Household consumption of salmon is on the rise, with 74% of consumers trying to make it at home. Norwegian salmon is valued for its flavor, nutritional properties, and safety assurances, and sales of Norwegian fish to Spain have seen a 12% increase from January to April 2023, reaching over 243 million euros.