The Aegean Exporters' Associations Pulses, Cereals Oilseeds and Products Association is working to increase Turkey's exports to the USA to $1 billion. The country's exports to the USA have increased by 43% in the last 3 years, reaching $1.186 million in the first quarter of 2021. The association promoted food products at the Culinary Laboratory of the University of Vegas. The seminar highlighted the health benefits of poppy seeds and the culinary culture of Turkey, particularly the Mediterranean cuisine.