The article reports on the launch of Uruguay's olive harvest in the department of Lavalleja, highlighting the sector's growth and challenges. With around 200 olive farms covering over 7,000 hectares, Uruguay has positioned its olive oil industry as a quality product, similar to meat, wool, and dairy. Despite a drought in 2022-23, the sector achieved significant results in 2023, with local production accounting for half of the country's consumption and exports experiencing growth, particularly to Brazil. The industry's solid framework and coordination, as shown through the Olive Oil Roundtable of Uruguay, have supported its vertical integration and export growth, despite facing challenges such as alternating production and the impact of droughts.