Pastrami producers in Kastamonu have increased the price of Kastamonu pastrami following a debate over which type of pastrami is superior between Kastamonu and Kayseri. The price of the product has risen from 140 lira to 180 lira in the past year, with a recent increase of 40 lira. The price hike was driven by increased demand and sales, with social media users predicting further price increases in the ongoing bacon debate.