The article highlights a concerning situation in Indonesia, where the prices for purebred chicken and eggs are increasing, despite independent breeders facing their lowest point with many in debt. The current prices are lower than in 2022 for chicken but higher for eggs. This oversupply situation is exploited by large-scale companies, leading to a market dominance that negatively impacts small-scale breeders. The National Poultry Breeders Community has appealed to the Minister of Agriculture, Minister of Trade, and the National Food Agency for policies to increase production value and support small-scale breeders. They also urge for the development of valid and credible poultry production and consumption data to establish a fair chicken farming industry.