Puglia has seen a significant increase in the cultivation of exotic crops such as avocados, mangoes, Goji berries, aronia berries, bananas, and limes, with the area under cultivation exceeding 500 hectares. This surge, driven by the effects of climate change and the interest of young farmers, has led to an 18% rise in consumption of these fruits. A survey by Coldiretti-Ixè reveals that the majority of consumers would prefer to buy locally sourced tropical fruits and are willing to pay more for the assurance of national origin. The article also highlights the impact of climate change, with 2022 marking the sixth warmest year on record.