The article highlights the surge in global exports of products aligned with the Mediterranean diet, including fruits, vegetables, pasta, extra virgin olive oil, and wine, reaching a record high in 2021. This growth, attributed to the increased global awareness of the diet's benefits, has led to significant average increases in demand for these products, with wine seeing a 72% rise and pasta, 59%. The diet's inclusion in the UNESCO list of intangible cultural heritage and its recent designation as the best diet of 2021 have significantly boosted demand. However, the article also expresses concern over color-coded labeling systems like Nutriscore and the English traffic light system, which are criticized for promoting unhealthy foods and discriminating against healthy, natural food options like extra virgin olive oil. Countries like Spain and France are expressing opposition to these systems, indicating a growing concern and resistance against such labeling methods.