The article highlights the initiation of the annual southern hake fishing ban, which extends from August 1 to 31, aimed at combating overexploitation of the species and ensuring its future sustainability. This ban, which encompasses a significant area from the Los Lagos Region to Magallanes, prohibits the capture, commercialization, processing, and transportation of the hake during the reproduction period. This measure not only seeks to preserve the hake population but also safeguards the fishing activity that supports over 3,500 fishermen. Additionally, the article emphasizes the nutritional and commercial importance of southern hake and addresses the challenges of illegal fishing and overexploitation, encouraging consumers to report illegal sales to maintain food safety and support the sustainable management of fishing resources.