Vietnamese dragon fruit strengthen market presence in Europe and the US

Published 2024년 6월 12일

Tridge summary

Vietnam's dragon fruit exports have seen a significant decrease of nearly half since 2020 due to reduced demand from China, as the country has been rapidly developing its domestic cultivation. However, exports to the United States, the United Kingdom, Germany, France, Australia, and India have surged, with Germany and the UK seeing the largest increases. The head of a fruit export company in Ho Chi Minh City expects export revenue to rise in the second half of the year due to the growing popularity of Vietnamese dragon fruit in these markets and a consistent crop size. The high prices in Vietnam are due to the high demand and limited global supply, as Mexico and South American countries have experienced poor harvests due to the El Niño phenomenon.

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Original content

As a key export product, dragon fruit were once a star item for Vietnam, with export revenues exceeding $1 billion. However, since 2020, Vietnam’s export revenue from the fruit has plummeted by nearly half owing to reduced demand from China. Behind this declining demand is that China’s domestic dragon fruit cultivation has been developing rapidly in recent years. According to data from Vietnam Customs, the export value of Vietnamese dragon fruit sent to China in the first four months of 2024 was only $162 million, representing a significant decrease of 19.3% compared with the same period of last year. The total export value of Vietnamese dragon fruit during this period was $230 million, a year-on-year decrease of 7.5%. Despite the drastic decrease in shipments to China, exports to the United States, the United Kingdom, Germany, France, Australia and India all surged. Germany and the United Kingdom saw the largest increases in export volume, growing by 2.3 times and 2.7 times, ...

Source: Producereport