Vietnam's shrimp exports to the EU have seen a significant increase of 16% as of November 15, 2024, reaching over US$422 million. The growth is despite global market challenges and involves double-digit growth in exports to the four major EU markets - Germany, the Netherlands, Belgium, and Denmark. There is a strong preference for shelled and headless shrimp in the EU market. Southern European countries, including Spain, France, Italy, Portugal, and Greece, are the largest shrimp consumption areas in the EU. The demand for tiger shrimp has surged, accounting for 64% of total imports. The EU market requires high standards in environmental sustainability, breeding processes, product traceability, and animal welfare, which Vietnamese shrimp has managed to meet, despite competition from other major shrimp-exporting countries.