Juan Manuel Sánchez, the legal representative of Wagyu Beef Company, is promoting the rearing of Wagyu cattle in Colombia, citing its high-quality meat and efficiency. He advocates for crossbreeding Wagyu with Zebu or Brangus cattle for optimal results. Wagyu beef is valued for its marbling, with the black Wagyu breed producing the most. The breed is also known for its fertility and good mothering skills. After 15 years of selective breeding, Wagyu animals are noted for their superior fertility, structure, and meat quality. The Wagyu Beef Company offers various ways to access Wagyu genetics and supports ranchers to improve their farm income. The company's genetics have been recognized as some of the best in the world by the American Breed Association and the Colombian Association of Wagyu Cattle Breeders.