White strawberries for Christmas will be offered to buyers by an Italian cooperative

Published 2022년 10월 31일

Tridge summary

The Gentile Group cooperative in Italy has partnered with American company EMCO CAL to produce and sell the pineberry-flavored white strawberry variety, Florida Pearl. The cooperative has already purchased seedlings, and the first batch is expected to be available by Christmas. The berries will be sold at higher prices than regular strawberries and will be limited to large retail chains and select markets in Italy, with a small percentage exported to Europe. The white strawberry, which is more delicate and may be more difficult to transport, is generating interest among farmers globally, with Spanish and Australian companies also starting to grow it.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In the Basilicata region of Italy, white strawberries (strawberries) will be grown. The taste of the berry is similar to pineapples (hence the name of the fruit - pineberry). The variety has an ancient origin from a spontaneous crossing that occurred 200 years ago. It is reported by Fruit-inform with reference to FreshPlaza. The cooperative Gentile Group, which is engaged in the production of berries, has signed a licensing agreement on cooperation with the American company EMCO CAL for the production and commercialization of the white garden strawberry variety Florida Pearl. Agro-enterprises that are part of the cooperative have already purchased seedlings, so the first batches of berries will be on sale by Christmas. Their cost will be higher than for ordinary red strawberries. Next season, Italian farmers will supply the unusual berry only to a number of large retail chains and a few markets in northern and central Italy. A small part of the production, about 15%, will be ...

Source: Eastfruit