MLA's new ASEAN football partnership targets 500 million consumers. Uncover the strategy to grow Australian beef's value in this expanding market.
원본 콘텐츠
A landmark partnership with South East Asia's four premier football competitions is being hailed as a major win for Australian beef in the fast-growing market, helping to reach millions of consumers. Subscribe now for unlimited access to all our agricultural news Aussie Beef, within MLA's international Aussie Beef & Lamb brand, has been announced as the official beef partner for the ASEAN Football Federation's flagship tournaments. They include the ASEAN Hyundai Cup, ASEAN Club Championship Shopee Cup, ASEAN Women's MSIG Cup and ASEAN U23 Championship - collectively branded as ASEAN United FC. The agreement was concluded by SPORTFIVE, the AFF's exclusive commercial partner. MLA's general manager of international markets Andrew Cox said the partnership brings food and football together to connect with consumers across South East Asia. "Food and football both have a unique ability to bring people together across cultures and communities," he said. "Through ASEAN United FC, Aussie ...