World of Coffee: Brazil's participation could generate US$ 134 million in business

Brazil's participation in the World of Coffee 2023, held between June 22 and 24, in Athens, Greece, could generate a total of US$ 134.131 million in business, according to information from the 31 national businessmen who participated in the fair as part of the project "Brazil. The Coffee Nation", developed by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). This value is projected based on 1,371 commercial contacts — 887 with new partners —, which generated US$ 21.084 million during the event and the projection for the realization of another US$ 113.047 million in business over the next 12 months. If confirmed, the amount will represent an increase of 18% over the US$ 114 million registered with participation in the fair in 2022. At this year's World of Coffee, which had an audience of more than 10,000 people and had the participation of more than 400 companies in the sector, Brazil structured a ...