1. Weekly News

Brazil

Brazil Strengthens Hass Avocado Industry Amid Climate and Market Pressures

Brazil is strengthening its position in the global avocado market by promoting exports and increasing local consumption, focusing on the Hass variety. Although the country exported 1.5 thousand containers in 2024, projections for 2025 have been revised to 1 thousand containers due to extreme heat that disrupted flowering and reduced yields. To offset this, Brazil encourages local demand through initiatives like the "Amo Abacate" campaign, which promotes the health benefits and versatility of avocados, and culinary events showcasing Hass avocados in savory dishes. Lower supply has driven up prices, with tropical avocados selling at around USD 1.70 per kilogram (kg) and Hass avocados reaching USD 4.38/kg. The Abacates do Brasil producers' association, comprising roughly 50 growers, is also investing in technical training and sustainable practices through the Avocado Academy training to enhance quality and support long-term industry growth. With new plantings and efforts to diversify export markets, Brazil is positioning itself as an emerging leader in the expanding global avocado trade.

Colombia

Colombia Boosts Hass Avocado Exports, Although Facing US Tariff Concerns

Colombia’s Hass avocado industry is growing rapidly, with major producing regions such as Antioquia, Risaralda, and Valle del Cauca driving strong export volumes to Europe and the United States (US). In 2024, exports exceeded 35 thousand metric tons (mt), with projections aiming for 70 thousand mt by year-end. However, the sector faces headwinds from a newly imposed 10% US tariff on Colombian goods, a disadvantage compared to Mexico, which remains exempt. Colombia capitalizes on its geographic proximity, enabling delivery to the US East Coast in just three to five days, and expects further logistical gains with the upcoming launch of Puerto Antioquia. Meanwhile, long transit times to Asia hinder competitiveness in the region, particularly in China, prompting a shift toward alternative formats like avocado oil and pulp. To stay ahead, Colombia continues to prioritize sustainability certifications, reliable year-round supply, and modern port infrastructure such as Cartagena. Key markets in 2024 included the Netherlands (39.1%), the US (23.4%), and China (10%), highlighting the need to maintain and expand market access amid shifting global trade patterns.

Kenya

Kenya Projects Growth in Avocado Exports Despite Logistical Hurdles

Kenya anticipates a rebound in avocado production in 2025, with output expected to exceed 550 thousand mt, an estimated 5% increase from last year’s rain-affected decline. Export volumes are projected to reach 140 thousand mt, supported by strong demand from the Netherlands, United Arab Emirates (UAE), Spain, India, and China. The Agriculture and Food Authority’s regulatory measures have improved fruit quality by suspending sea shipments of unripe avocados. However, export logistics remain challenging, especially with Red Sea disruptions extending transit times to Europe and affecting fruit quality. Domestically, avocado consumption is nearing 250 thousand mt, and export revenues have surpassed traditional cash crops like coffee, making avocados a top foreign exchange earner. However, the industry struggles with infrastructure gaps, particularly in cold storage and post-harvest handling, contributing to nearly 40% of fruit losses. Strategic investment in value-added processing, farmer training, certifications, digital tools, and branding is essential to strengthening Kenya’s global competitiveness in the avocado market.

Mexico

Mexican Avocado Exports Surge for Cinco de Mayo in the US

Mexico exported 96.3 thousand mt of avocados to the US for Cinco de Mayo, one of the peak consumption periods alongside the Super Bowl, with guacamole remaining a festive favorite. This seasonal surge not only underscores the fruit’s cultural significance but bolsters economic activity in key producing states like Michoacán and Jalisco, supporting thousands of farming families. To safeguard long-term market access and strengthen its position in the competitive US market, Mexican avocado organizations have introduced a joint Sustainability Roadmap, promoting environmentally responsible farming and community well-being while reinforcing a commitment to a fair, sustainable supply chain.

Spain

Spain's Avocado Industry Sees Modest Recovery Despite Drought Challenges

Malaga’s avocado harvest is nearing its end with volumes up 20% year-on-year (YoY), though still below pre-drought levels due to persistent water stress. While recent rainfall and the La Viñuela reservoir reaching 50% capacity offer some relief, long-term recovery depends on summer water availability and infrastructure upgrades, including a planned desalination plant. Eastern Malaga, which devotes around 10 thousand hectares (ha) to subtropical crops like avocados, has seen expansion halted by drought conditions. Andalusia, responsible for 75% of Spain’s avocado production, contributes just over 10% of Europe’s supply. Although Spain exported nearly USD 500.30 million (EUR 450 million) in avocados last year, it imported approximately USD 705.9 million (EUR 635 million), mainly from Mexico and the US, raising concerns about local profitability as global competition suppresses prices. Industry leaders emphasize the urgency of direct aid to support generational renewal and ensure the industry’s long-term stability.

Vietnam

Vietnam's Avocado Prices Soar Due to Supply Shortage and Crop Shifts

Vietnam’s avocado prices have surged to approximately USD 1.54/kg, double last year’s rate and the highest in five years, driven by a sharp supply shortage resulting from adverse weather and declining cultivation. While farmers in key regions like Lâm Đồng benefit from higher profits despite lower yields, many are switching to more lucrative crops like durian and coffee, further reducing avocado availability. The country currently has about 8 thousand ha dedicated to avocado farming, producing around 80 thousand mt annually, but retailers are now grappling with a 50% drop in supply. In response, they focus on quality assurance measures, such as promoting chemical-free produce, to maintain consumer confidence. With tight supply and soaring prices, Vietnam’s avocado market faces an uncertain outlook, potentially reshaping retail strategies and encouraging regional shifts in crop production.

2. Weekly Pricing

Weekly Avocado Pricing Important Exporters (USD/kg)

Yearly Change in Avocado Pricing Important Exporters (W19 2024 to W19 2025)  

Mexico

In Mexico, avocado prices dropped by 10.74% week-on-week (WoW) to USD 2.91/kg in W19, with 3% month-on-month (MoM) and 5.52% YoY decreases due to a surge in harvest volumes aligned with peak seasonal demand for Cinco de Mayo in the US market. The significant increase in supply, driven by intensified export activity, particularly from major producing states like Michoacán and Jalisco, outpaced demand and placed downward pressure on prices. Favorable weather and efficient harvest logistics further contributed to high availability, while stable US demand ensured steady movement, but without sufficient price support to offset the supply increase.

Peru

Avocado prices in Peru declined by 4.60% WoW to USD 0.83/kg in W19, marking a 3.49% MoM decrease due to strong early-season supply, which typically begins around March to April and ramps up toward its peak export period in June and July. As the Peruvian harvest gains momentum and volumes build, increased availability has exerted downward pressure on prices. However, YoY prices increased by 10.67% due to tighter global avocado supplies during the same period last year, influenced by adverse weather and logistical challenges, which had previously elevated prices.

Chile

Chilean avocado prices rose by 2.83% WoW to USD 2.54/kg in W19, likely driven by reduced short-term availability as the country moved past its peak harvest period in May-25. This temporary tightening in supply supported slight price gains in the local and export markets. However, prices remained significantly lower on a monthly and yearly basis, down 26.16% MoM and 40.93% YoY, largely due to a sharp rise in overall production for the 2024/25 season. Favorable weather and increased rainfall earlier in the season led to a 33% YoY boost in production. Combined with stronger competition from major exporters like Peru and Mexico in global markets, this higher supply has continued to exert downward pressure on long-term price trends.

3. Actionable Recommendations

Diversify Avocado Product Formats to Offset Market Risks

Avocado producers should expand their export offerings beyond fresh fruit by developing value-added products such as cold-pressed avocado oil, frozen pulp, and ready-to-eat guacamole. This approach helps mitigate risks tied to fresh fruit tariffs, perishability, and long shipping times, especially when accessing distant markets like China or Southeast Asia. For example, avocado oil is shelf-stable and in demand in health-conscious markets, while frozen pulp caters to foodservice buyers needing a consistent supply. Producers in Colombia, Peru, Kenya, and South Africa can leverage this strategy to stabilize revenues, reduce dependence on limited fresh-market windows, and access broader consumer segments.

Strengthen Orchard Resilience with Mixed Crop Strategies

Avocado producers should adopt mixed cropping systems by integrating complementary crops like coffee, citrus, or bananas within or around avocado orchards to reduce dependency on single-crop yields and income. This approach helps offset risks from extreme weather, declining avocado cultivation, and price volatility, while maintaining land use efficiency. For example, interplanting avocados with shade-tolerant coffee or short-cycle crops like beans allows producers in regions like Vietnam, Kenya, and Mexico to stabilize income and optimize water and nutrient use. By diversifying within the same plot, producers improve resilience without fully shifting away from avocado cultivation.

Sources: Tridge, Apeamac, Aopiniondemalaga, Elcolombiano, Freshplaza, Hortidaily, Retail News