1. Weekly News

Colombia

Colombia Expands Global Reach with High-Quality Hass Avocados

Colombia is solidifying its role in the global avocado market by ensuring a consistent year-round supply and maintaining high product quality. The country primarily focuses on the United States (US), where its Hass avocados are well-received due to their similarity to Mexican varieties. While also expanding into Europe, Chile, and the Middle East, Colombia is promoting sustainable, well-structured growth through technical support, efficient logistics, and responsible agricultural practices. Despite facing structural and phytosanitary barriers in newer markets like Chile, the country continues to invest in enhancing fruit size, ripening control, and productivity in the field. As global demand grows for premium-quality avocados, Colombia has managed to double its export volume compared to the previous year, strengthening its reputation as a reliable and competitive supplier.

Guatemala

Guatemala Advances Toward Hass Avocado Exports to Argentina

Guatemala is taking a major step toward expanding its avocado exports in South America through a new phytosanitary agreement with Argentina. The agreement outlines requirements such as pest-free production areas to manage threats like avocado moths and borers. While the agreement could open access to a new market beyond its existing destinations, such as the US, Canada, Europe, and Central America, Guatemala still faces challenges. These include infrastructure gaps, financing limitations, strict inspection protocols, and a need for better traceability systems. Nevertheless, with avocado cultivation thriving in regions like Chimaltenango and Sacatepéquez, this move represents an opportunity to boost rural development and enhance the country’s global avocado trade potential.

Peru

Peru Adjusts Avocado Export Forecasts with Continued Growth

Peru has revised its 2025 Hass avocado export forecast to 655 thousand metric tons (mt), a 20% reduction from earlier estimates, but still a 30% increase over the weather-affected 2024 season and a 17% rise compared to the more typical 2023 baseline. The European Union (EU) remains Peru’s leading destination, accounting for 42% of exports with a projected 24% year-on-year (YoY) increase. Shipments to the US are expected to jump by 75% YoY despite higher tariffs and logistics costs. The industry continues to grow through improved efficiency, greater collaboration, and broader market reach, though issues such as uneven fruit sizes and cadmium content persist. ProHass is encouraging exporters to focus on medium-sized avocados for better pricing and to contribute more detailed data to help strengthen Peru’s international market position.

Spain

Spain’s Avocado Production Grows Over 20% YoY in 2024/25

Spain’s avocado industry has rebounded strongly in the 2024/25 season, with production rising over 20% YoY to exceed 75 thousand mt. This growth is due to favorable rainfall that restored water availability in key growing regions such as Eastern and Western Andalusia, Valencia, and the Canary Islands. This marks a significant recovery after years of drought, particularly in Andalusia’s Axarquía and Costa Tropical zones, which together account for 75% of the country’s avocado exports. New production areas like Cádiz and Huelva also contributed to the increased output. While longstanding issues with water infrastructure remain, the industry is positioning itself to meet growing European demand. It also aims to strengthen its global competitiveness through the formation of an interprofessional organization to unify stakeholders and promote the quality and compliance of Spanish avocados.

2. Weekly Pricing

Weekly Avocado Pricing Important Exporters (USD/kg)

Yearly Change in Avocado Pricing Important Exporters (W23 2024 to W23 2025)  

Mexico

In W23, avocado prices in Mexico climbed by 1.95% WoW to USD 3.66 per kilogram (kg), with an 18.06% MoM and 11.93% YoY increase. The rise is largely due to tightening supplies from Mexico’s Michoacán “Marzena” bloom, which typically peaks from March to June and is now tapering off. At the same time, volumes from Brazil and Peru have not increased quickly enough to fill the gap. Peru recently revised its export forecast downward by around 20%, limiting available supply and adding pressure to prices. Meanwhile, the US market is still absorbing strong demand.

Peru

Peru's avocado prices dropped by 5.56% WoW to USD 0.68/kg and fell 12.82% MoM in W23, driven by a surge in harvest volumes from principal production zones like La Libertad and Ica, which flooded the market and eased short-term supply constraints. In contrast, prices are still 1.49% higher YoY, supported by stronger underlying demand and improved fruit quality compared to last year, when Peru faced logistic disruptions and lower-quality output that dampened buyer interest. Despite the current seasonal oversupply, these factors have helped sustain a modest YoY gain.

Spain

In W23, avocado prices in Spain increased by 9.20% WoW to USD 3.68/kg, accompanied by an 11.85% MoM rise and a modest 0.55% YoY gain. This upward movement was driven mainly by constrained local supply: Spain’s season in southern regions was marked by small fruit sizes and limited volumes due to drought-stressed trees and extreme heat, which curbed yield and kept wholesale prices firm. Growers in Valencia also reported that early season volumes remained tight, while export demand held steady. At the same time, rising input costs, including labor, water (amid irrigation restrictions), and export logistics, further limited market availability, cushioning the price increase despite an eventual influx of imports from Peru and other Southern Hemisphere suppliers.

Chile

Avocado prices in Chile held steady WoW at USD 2.55/kg, with a modest 0.39% MoM increase due to stable harvest output from key coastal regions like Coquimbo and Valparaíso, where favorable rainfall and optimal growing conditions have maintained a reliable supply flow. However, prices remain 37.35% lower YoY due to substantial global competition: Chile’s production surged over 33% in the 2024/25 marketing year, increasing export volume significantly. At the same time, expanded shipments from major producers such as Mexico and Peru have flooded international markets, putting pressure on Chilean prices and weakening their pricing power compared to last year.

3. Actionable Recommendations

Strengthen Post-Drought Resilience with Regional Diversification

Avocado producers should build long-term resilience by expanding cultivation into emerging regions with better water stability, as seen in Cádiz and Huelva in Spain. This reduces reliance on historically drought-prone zones like Axarquía. Producers can also adopt water-efficient practices such as drip irrigation and mulching, and prioritize planting in microclimates that naturally retain moisture. Diversifying production areas while improving water use across farms positions producers to maintain a stable supply, meet rising demand, and stay competitive in the face of future climate variability.

Upgrade Traceability and Compliance Systems for New Market Access

Avocado producers aiming to expand exports should invest in strong traceability and pest management systems to meet strict phytosanitary standards in new markets like Argentina. This includes setting up digital traceability platforms, training staff on pest monitoring, and implementing production protocols in pest-free zones. For example, producers can adopt barcode or QR-based systems to track farm-to-market movement and conduct routine audits to ensure compliance. These steps not only support smoother export approvals but also build credibility with buyers and open doors to high-value markets across South America and beyond.

Stagger Harvest Timing to Capture Peak Prices

Avocado producers should adjust harvest schedules and coordinate shipments to align with gaps in supply from major origins like Mexico and Peru. By targeting windows when volumes from competitors dip, such as after the Marzena bloom fades or during Peru’s revised lower output, producers in emerging or secondary regions can secure better pricing. For example, growers in Kenya or Colombia can prioritize harvests for late June to August to fill supply lulls and gain stronger market positioning in the US or EU.

Sources: Tridge, Freshfruitportal, Freshplaza, Fructidor, Fruit Today, Portalfruticola, Republica, Surinenglish, USDA