Sub Product
Organic Natto, Traditional Natto
Last Updated
2026-06-01
Key takeaways for search and sourcing teams
- Natto market coverage spans 14 countries.
- 75 exporter companies and 70 importer companies are indexed in the global supply chain intelligence network for this product.
- 310 supplier-linked transactions are summarized across the top 7 countries.
- 0 premium suppliers and 0 catalog items are currently listed.
- Wholesale sample entries: 5; farmgate sample entries: 0.
- Latest reference year in this page dataset is 2026.
- Page data last updated on 2026-06-01.
Global Supplier Transactions, Export Activity, and Price Benchmarks for Natto
Analyze 310 supplier-linked transactions across the top 7 countries, with monthly unit-price benchmarks to track export competitiveness and sourcing risk for Natto.
Natto Country YoY Change in Supplier Transactions and Export Momentum
Compare positive and negative YoY shifts in Natto to identify accelerating supplier markets and weakening export corridors.
Top YoY shifts for Natto: China (+447.3%), Taiwan (-98.3%), United States (+5.2%).
Natto Country-Level Supplier Transaction and Unit Price Summary
As of 2025-07, benchmark Natto country transaction counts with monthly unit price and volume to prioritize supplier and export markets.
In 2025-12, countries with visible Natto transaction unit prices: Japan (5.41 USD / kg), South Korea (3.41 USD / kg), Taiwan (2.45 USD / kg), China (1.40 USD / kg).
| Country | YoY Change | Transaction Count | 2025-07 | 2025-08 | 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 | 2026-06 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Japan | +5.2% | 254 | 3.84 USD / kg (75,745.82 kg) | 3.90 USD / kg (81,052.4 kg) | 5.38 USD / kg (133,479.92 kg) | 4.09 USD / kg (180,407.301 kg) | 3.52 USD / kg (109,629.8 kg) | 5.41 USD / kg (106,588.61 kg) | ||||||
| India | - | 2 | - (-) | - (-) | 2.67 USD / kg (37.44 kg) | - (-) | - (-) | - (-) | ||||||
| Taiwan | -98.3% | 17 | - (-) | - (-) | 8.89 USD / kg (73,625 kg) | 2.59 USD / kg (7,677 kg) | 2.88 USD / kg (23,187 kg) | 2.45 USD / kg (47,617 kg) | ||||||
| Thailand | - | 1 | - (-) | - (-) | - (-) | - (-) | - (-) | - (-) | ||||||
| China | +447.3% | 6 | 1.90 USD / kg (8,306 kg) | - (-) | - (-) | 51.06 USD / kg (22 kg) | 1.82 USD / kg (2,083.58 kg) | 1.40 USD / kg (375 kg) | ||||||
| South Korea | -4.4% | 5 | - (-) | - (-) | - (-) | 5.42 USD / kg (25,526 kg) | - (-) | 3.41 USD / kg (19,946 kg) | ||||||
| United States | +5.2% | 25 | 3.47 USD / kg (153.78 kg) | 6.21 USD / kg (705.75 kg) | 7.32 USD / kg (10.8 kg) | 8.17 USD / kg (10.8 kg) | - (-) | - (-) |
Natto Global Supply Chain Coverage
145 companies
75 exporters and 70 importers are mapped for Natto.
Exporters and importers can use Tridge Supply Chain Intelligence company profiles and analytics to identify counterparties for Natto, benchmark reach, and prioritize outreach by market.
Natto Export Supplier Intelligence, Trade Flows, and Price Signals
75 exporter companies are mapped in Tridge Supply Chain Intelligence for Natto. Exporters and importers can use company profiles and analytics to evaluate supplier coverage, trading activity, and route opportunities.
Natto Top Exporters and Supplier Profiles
Review leading exporter profiles while benchmarking against 75 total exporter companies in the Natto supply chain intelligence network. Exporters and importers can unlock company profiles and analytics to qualify partners faster.
(Japan)
Latest Export Transaction: 2026-03-25
Recently Export Partner Companies: 1
Industries: Others
Value Chain Roles: Distribution / Wholesale
Exporting Countries: South Korea
Supplying Products: Natto, Traditional Natto
(Japan)
Latest Export Transaction: 2026-05-06
Recently Export Partner Companies: 1
Employee Size: 101 - 500 Employees
Industries: Food ManufacturingFood PackagingFood Services And Drinking Places
Value Chain Roles: Food ManufacturingTrade
(Japan)
Latest Export Transaction: 2026-05-12
Recently Export Partner Companies: 1
Industries: Food Manufacturing
Value Chain Roles: Food Manufacturing
(Japan)
Latest Export Transaction: 2026-05-07
Recently Export Partner Companies: 1
Industries: Food ManufacturingOthers
Value Chain Roles: Food ManufacturingOthers
(Japan)
Latest Export Transaction: 2026-05-01
Industries: Crop ProductionFood ManufacturingFood Wholesalers
Value Chain Roles: Distribution / WholesaleFarming / Production / Processing / Packing
(Japan)
Latest Export Transaction: 2026-05-15
Recently Export Partner Companies: 1
Employee Size: 11 - 50 Employees
Sales Revenue: USD 1M - 5M
Industries: Food Manufacturing
Value Chain Roles: Distribution / WholesaleFood Manufacturing
Natto Global Exporter Coverage
75 companies
Exporter company count is a key signal for Natto supply depth and sourcing optionality.
Use Supply Chain Intelligence analytics to narrow Natto opportunities by country, product, and value-chain role, then open company profiles to validate fit.
Natto Import Buyer Intelligence, Demand Signals, and Price Benchmarks
70 importer companies are mapped for Natto demand intelligence. Use Supply Chain Intelligence company profiles and analytics to prioritize buyers, distributors, and downstream demand partners by market.
Natto Top Buyers, Importers, and Demand Partners
Review leading buyer profiles and compare them against 70 total importer companies tracked for Natto. Exporters and importers can use Supply Chain Intelligence company profiles and analytics to evaluate buyer quality and demand concentration.
(Vietnam)
Latest Import Transaction: 2026-05-01
Employee Size: 11 - 50 Employees
Industries: Food Wholesalers
Value Chain Roles: -
(Vietnam)
Latest Import Transaction: 2026-05-01
Industries: Food Wholesalers
Value Chain Roles: -
(United States)
Latest Import Transaction: 2025-10-06
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(Vietnam)
Latest Import Transaction: 2025-12-12
Recently Import Partner Companies: 1
Industries: Others
Value Chain Roles: -
(Philippines)
Latest Import Transaction: 2026-05-01
Recently Import Partner Companies: 1
Industries: Food WholesalersOthers
Value Chain Roles: -
(South Korea)
Latest Import Transaction: 2026-03-11
Recently Import Partner Companies: 1
Industries: Food Manufacturing
Value Chain Roles: -
Global Importer Coverage
70 companies
Importer company count highlights the current depth of demand-side visibility for Natto.
Use Supply Chain Intelligence analytics and company profiles to identify active Natto buyers, compare partner density by country, and refine GTM priorities.
Global Wholesale Supplier Price Trends by Country for Natto
Natto Monthly Wholesale Supplier Price Summary by Country
Monthly Natto wholesale unit-price benchmarks by country for export and sourcing decisions.
In 2025-12, countries with visible Natto wholesale unit prices: South Korea (3.39 USD / kg).
| Country | 2025-07 | 2025-08 | 2025-09 | 2025-10 | 2025-11 | 2025-12 | 2026-01 | 2026-02 | 2026-03 | 2026-04 | 2026-05 | 2026-06 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| South Korea | 3.49 USD / kg | 3.63 USD / kg | 3.57 USD / kg | 3.46 USD / kg | 3.46 USD / kg | 3.39 USD / kg |
Natto Wholesale Price Competitiveness by Major Exporting Countries
Compare Natto wholesale price ranges and YoY changes across the top 1 exporting countries to benchmark supplier price competitiveness.
| Rank | Country | Average | Lower | Upper | YoY |
|---|---|---|---|---|---|
| 1 | South Korea | 3.42 USD / kg | 1.01 USD / kg | 8.42 USD / kg | -1.6% |
Latest Natto Wholesale Export Price Updates
Use the latest 5 Natto wholesale updates to validate current export price points and origin-level supplier changes.
| Date | Entry Name | Unit Price (USD) | |
|---|---|---|---|
| 2026-05-01 | 조미제* ***** * *** ** ***** ** | 23.96 USD / kg | |
| 2026-05-01 | 조미제* ***** * *** ** ***** ** | 86.86 USD / kg | |
| 2026-05-01 | 조미제* ***** * *** ** ***** **** | 38.91 USD / kg | |
| 2026-05-01 | 조미제* ***** * *** ** ***** ** | 58.29 USD / kg | |
| 2026-05-01 | 조미제* ***** * *** ** ***** ** | 131.06 USD / kg |
Classification
Product TypeProcessed Food
Product FormRefrigerated (often frozen for export)
Industry PositionValue-Added Food Product
Market
Natto is a fermented soybean food strongly associated with Japan, where industrial production and product standardization underpin most internationally traded supply. Japan’s natto exports have been recorded since 2017 and reached 3,300 tons in 2023, with shipments typically exported frozen to manage quality and shelf-life constraints. Key export destinations have included the United States and Greater China markets, reflecting demand from diaspora consumers and expanding familiarity in parts of East Asia. Global trade dynamics are shaped less by agricultural seasonality than by cold-chain reliability, consumer acceptance of natto’s distinctive sensory profile, and upstream soybean sourcing attributes (e.g., small bean size preferences and sustainability scrutiny for soy supply chains).
Market GrowthGrowing (2017–2023 export trend; near-term outlook)export-led growth from Japan alongside niche adoption outside the core domestic market
Major Producing Countries
- JapanPrimary center of commercial natto manufacturing and the dominant origin for internationally traded natto products.
Major Exporting Countries
- JapanExports have been tracked since 2017; exports are commonly shipped frozen and expanded to 3,300 tons in 2023.
Major Importing Countries
- United StatesHistorically a leading destination for Japan’s natto exports (notably high share in early recorded years).
- ChinaDemand growth has been highlighted as a key driver of Japan’s recent natto export expansion.
- Hong KongListed among major destinations for Japan’s frozen natto exports.
- TaiwanListed among major destinations for Japan’s frozen natto exports.
- South KoreaListed among major destinations for Japan’s frozen natto exports.
Specification
Major VarietiesMarudaizu (Whole-Soybeans) Natto, Hikiwari (Ground) Natto, Goto (In-Barrel) Natto
Physical Attributes
- Distinctive sticky, stringy texture ("strings") formed during fermentation
- Characteristic strong aroma and flavor profile that can limit first-time consumer acceptance
Compositional Metrics
- Poly-γ-glutamic acid (γ-PGA) is a key fermentation-derived polymer associated with natto’s characteristic viscosity/strings
Packaging
- Common retail formats include cup containers and (in some markets) Styrofoam containers with shrink-wrapping; products are typically handled under refrigeration
- Export handling frequently relies on frozen shipment to preserve quality during longer distribution
ProcessingTemperature control after fermentation is critical to prevent re-fermentation and quality deterioration (including ammonia-like off-odors) during storage and transportIndustrial natto fermentation is described as relatively short (on the order of about a day), with end-to-end processing-to-shipment potentially occurring within a few days under controlled conditions
Supply Chain
Value Chain
- Soybean receiving and defect/foreign-matter sorting -> washing -> soaking -> steaming/boiling -> inoculation with cultured natto starter -> controlled fermentation -> cooling/maturation under refrigeration -> packaging/wrapping -> refrigerated and/or frozen distribution
Demand Drivers
- Export demand growth for Japanese natto (notably in China) and continued overseas demand in markets such as the United States, supported by frozen shipment formats
- Interest in traditional fermented foods among diaspora consumers and specialty retail segments
Temperature
- Cold-chain continuity is emphasized to prevent re-fermentation and quality deterioration; refrigerated or freezer transport is used to manage temperature rise risks
Shelf Life
- Frozen shipment is used in export trade to extend distribution reach and reduce quality loss risk during international logistics
Risks
Cold Chain and Quality Deterioration HighNatto quality is highly sensitive to temperature abuse after fermentation: if product temperature rises during storage or transport, re-fermentation can resume and quality can deteriorate (including development of ammonia-like off-odors). This makes international trade heavily dependent on reliable refrigerated/freezer logistics and disciplined temperature control across distribution nodes.Prefer frozen export formats for long-haul routes; maintain validated cold-chain monitoring, rapid transfer at handoffs, and strict temperature control from post-fermentation through retail.
Sustainability Compliance MediumBecause natto is soy-based, it inherits sustainability scrutiny tied to global soybean supply chains, including deforestation and habitat conversion concerns. Buyers may require evidence of responsible sourcing and traceability, increasing compliance costs and supplier qualification complexity.Implement traceability to farm/region where feasible; adopt deforestation-free and responsible-soy sourcing expectations aligned with recognized benchmarks and buyer requirements.
Food Safety MediumNatto production relies on live microbial fermentation; while the intended organism is Bacillus subtilis var. natto, spore-forming bacteria and hygienic controls remain critical. Rare clinical cases have been reported linking Bacillus subtilis var. natto bacteremia to natto consumption in vulnerable individuals, underscoring the importance of robust hygiene programs and clear consumer guidance in higher-risk populations.Apply Codex-aligned hygiene/HACCP-based controls, ensure starter culture management and sanitation rigor, and provide precautionary guidance for immunocompromised consumers where appropriate.
Market Acceptance MediumNatto’s distinctive sensory profile (odor, stickiness) can constrain demand outside established consumer segments, creating demand volatility risk for exporters targeting new markets.Target diaspora and specialty channels first; use sampling/education, recipe localization, and product formats (e.g., milder profiles, frozen convenience) to reduce adoption barriers.
Sustainability
- Deforestation and ecosystem conversion risk associated with global soybean cultivation expansion (forests, savannahs, and grasslands), creating sustainability due diligence and sourcing scrutiny for soy-based foods
Labor & Social
- Community and livelihood impacts linked to unsustainable land conversion for soy expansion can elevate social risk and buyer expectations for traceable, responsible sourcing
FAQ
Which country is the main exporter in international natto trade?Japan is the dominant exporter in recorded international natto trade, with exports tracked since 2017 and reaching 3,300 tons in 2023; shipments are typically exported frozen.
Why is cold-chain control a major issue for natto trade?Industry guidance emphasizes that if natto warms during transport or storage, re-fermentation can restart and quality can deteriorate (including ammonia-like off-odors), so refrigerated or freezer logistics are used to protect product quality.
What are common product types of sticky (itohiki) natto?A common categorization lists Marudaizu (whole-soybeans) natto, Hikiwari (ground) natto, and Goto (in-barrel) natto.
Natto Country Coverage for Suppliers, Export Flows, and Prices
Explore country-level Natto market pages for supplier coverage, trade flows, and price benchmarks.
All country market pages: Japan, South Korea, Vietnam, Philippines, Taiwan, Peru, United States, China, Mexico, Kazakhstan, Bangladesh, Canada, India, Thailand
Related Natto Product Categories
Browse parent, sub, derived, and raw-material product market pages related to Natto.
Sub products: Organic Natto, Traditional Natto
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