[Agricultural, Fisheries, and Livestock Newspaper=Reporters Park Hyun-yeol and Kim Jin-oh] The word that penetrated the Chuseok gift set consumer market this year was 'polarization'. This naturally emerged as 'practicality' and 'luxury' divided the gift set trends. Consumers are enthusiastic about practicality (value for money) as the era of high prices continues. This strategy aims to open wallets wide in preparation for Chuseok by offering reasonable price ranges and discount benefits that reduce consumer burden. At the same time, there is also a trend of targeting high-end demand, such as Hanwoo beef, special products, luxury items, and expensive liquor. In relation to this, consumer preference for fruit and beef in this year's Chuseok gift sets was found to be high.