Spain: A campaign encourages the consumption of Almería watermelon, the first produced in Europe to reach the market

The promotional campaign 'The First European Watermelon. With great pleasure', launched by the Association of Organizations of Fruit and Vegetable Producers of Almería, (Coexphal), seeks to encourage the consumption of this fruit, the first produced in Europe to reach the markets. The promotional action of this new motto this year to further enhance the flavor and quality of this fruit, the agricultural employers' association has reported. "We are once again promoting this campaign to encourage the consumption of this typical summer fruit and what we come to emphasize is that the first European watermelon It is grown in Almería and Granada. This year we put the emphasis on its flavor, its freshness and its quality. Characteristics that are possible thanks to the way of growing that distinguishes us", explained Juan Antonio González, president of Coexphal. The purpose is contribute to the continued increase in watermelon production, after 625,195 tons were harvested last season, ...