A new era could begin with gluten-free tarhana production in Gediz

Gediz, which stands out with traditional tarhana production, is on the threshold of a new opportunity in this field with the increasing awareness of healthy nutrition and rapidly rising demand for gluten-free products: gluten-free tarhana production. It is predicted that this step could elevate Gediz to a pioneering position in the sector and provide significant contributions to the Gediz economy. In recent years, the global healthy living trend and increasing cases of gluten intolerance/celiac disease have brought gluten-free food demand to its peak. Consumers prefer gluten-free products to relieve their digestive system and improve overall health. The lack of product diversity in this field in Turkey also opens new doors for producers. It is estimated that Gediz's deep-rooted tarhana production culture can adapt to this change and establish itself with gluten-free tarhana. While Gediz's traditional tarhana production is currently an important source of livelihood, gluten-free ...