A program of promoting Polish apples to the market of Thailand and Malaysia has started

Published Jul 9, 2021

Tridge summary

The "The gift of Polish orchards. Apples from the heart of Europe" program, funded by the European Commission, aims to boost Polish apple exports to Thailand and Malaysia. Running from June 1, 2021, to May 31, 2023, the campaign will focus on B2B and B2C activities, targeting the Asian markets where apples are among the most imported fruits. With a budget of 2,881,066.40 EUR, the initiative aims to increase consumer awareness of the quality and variety of European apples, promoting them over competitors from China, USA, South Africa, and New Zealand. The campaign plans to achieve economic benefits by increasing exports and creating a positive image of European apples, leading to higher consumption.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

A program of promoting Polish apples to the market of Thailand and Malaysia has started, entitled: “The gift of Polish orchards. Apples from the heart of Europe ”! For the third time, the Association of Polish Fruit and Vegetable Distributors "Unia Owocowa" has received funding from the European Commission for a simple program promoting apples on Asian markets. Despite 7 applications from Poland, only the campaign “Gift of Polish orchards. Apples from the heart of Europe ”will receive a grant. Its goal is to increase the export of Polish apples to the market of Thailand and Malaysia. The campaign “Gift of Polish orchards. Apples from the heart of Europe. " it will run from June 1, 2021 to May 31, 2023. The campaign is carried out in a Consortium with the Association of Fruit Growers of the Republic of Poland. The budget for the entire program will be EUR 2,881,066.40. The aim of the promotional activities will be to make consumers aware that apples from the soil and origin are ...

Source: Kobieta w sadzie