Santa Catarina is the leading honey producer in Brazil, with the highest productivity per square kilometer and five consecutive wins as the world's best honey. The state is home to 6,824 honey and derivative producers, who manage 315,000 beehives and produce between 6,500 and 8,500 tons of honey annually. To further boost this industry, the National Service of Santa Catarina (SENAR/SC) is launching the Technical and Management Assistance Program (ATeG) to provide free technical assistance to small and medium-sized honey producers. This program aims to improve the quality and reduce the cost of honey production by addressing marketing challenges and regulating the industrial process, complying with Brazilian legislation for animal-origin products. The program will also specialize producers in bee product processing units, with plans to serve 44 small warehouses across the state.