With affordable prices, pork is the most advantageous option for Brazilians

The theme of the tenth edition of the National Pork Week (SNCS) was strategically thought to help the swine chain to dispose of the surplus supply of protein in the domestic market. “Offering flavor? Pork for sure” not only stressed the value, but demonstrated, through campaigns, all the qualities of pork. The marketing campaign was created with a focus on protein promotions and the current scenario of the purchasing power of Brazilians, showing that pork is a cheap, extremely high-quality and very healthy choice, which can earn a permanent place on the Brazilian table. . The high prices of beef and chicken have also turned consumers' attention to pork protein. To get an idea, the Brazilian Association of Pig Breeders (ABCS) made a survey of the sales values of the main cuts of pork in some regions of the country. In the South region, it is possible to find cuts from R$ 8.90 (palette) per kg to R$ 23.90 (ribs). In the Southeast region, prices are higher, but still attractive and ...