ABIEC brings beef to Anuga 2025 in Germany

The Brazilian Association of Beef Exporters (ABIEC) will participate next week in Anuga 2025, one of the largest food and beverage fairs in the world, held from October 4 to 8 at the Koelnmesse exhibition center in Cologne, Germany. ABIEC will be present in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), at the forefront of the Brazilian Beef project stand, a showcase of national beef in the global market. The biennial event brings together companies, experts, and opinion leaders to present trends, innovations, and technologies that are shaping the future of the sector. In its last edition, in 2023, Anuga featured 7,900 exhibitors from 118 countries and received over 140,000 visitors from 200 nations, generating estimated business of US$ 530 million. ABIEC will be present with a stand of over 830 square meters (Hall 6.1 – E070A), where it will promote the traditional Brazilian barbecue. Around one ton of premium beef cuts, such as picanha, filet ...