[Agriculture and rural areas must work together to survive] "We must organize farming households centered around items and gain the power to determine prices"

To ensure agricultural products receive their fair price, the structure that prevents producers from deciding prices themselves must be changed. Experts suggest that this requires organizing farms and gaining pricing power through joint distribution and processing. Professor Yang Seok-joon from Sangmyung University pointed out that the root of the agricultural distribution problem lies in the structure where only agriculture allows producers to not decide prices. He noted that while electronic companies set their own prices for cell phones, farms cannot set prices. He pointed out that the structure where prices are determined by a few distributors for many farms cannot be anything but unfavorable for farmers. Professor Yang emphasized that it is impossible for individual farms to decide prices and that organization is a prerequisite. He diagnosed that the structure where farms cannot receive fair prices, consumers feel prices are high, and price fluctuations are excessively large ...