A recent Ipsos survey in Spain reveals a significant preference for salmon among consumers, with 79% having consumed it in the last six months. The data also highlights the growing popularity of dishes like sushi, sashimi, and poke, with salmon being the top choice for 50%, 30%, and 18% of consumers respectively. The survey underscores the fish's nutritional benefits and ease of preparation, contributing to its favorable market position. Norwegian salmon continues to dominate the Spanish market, with a daily consumption of 1.4 million servings, and is valued for its quality, traceability, and sustainability. The consumption trends and positive opinions towards Norwegian salmon, as reported by the survey and previous Ipsos surveys, indicate a stable and increasing demand for the product in Spain.