Almost half of Spaniards eat less meat now than a year ago

The Smart Protein survey, carried out by ProVeg International, places Spaniards among the Europeans most interested in plant-based diets 40% plan to consume less meat in the immediate future and 38% say they will do so a maximum of once per week 46% of Spaniards now eat less meat than a year ago. Four out of ten people plan to reduce their meat consumption in the next six months. Specifically, 38% are considering consuming meat only very rarely (no more than once a week). 28% also foresee that they will reduce their consumption of dairy products of animal origin in that period of time. These are the results of "What do consumers want: a European survey on consumer attitudes towards plant-based foods, with a focus on flexitarians", a pan-European survey conducted by ProVeg International in partnership with Innova Market Insights, the University of Copenhagen and the University of Ghent as part of the Smart Protein project. The research involved 7,500 people from 10 European ...