Annual meat conference report: The US is the big bird in global poultry

Frozen Whole Chicken

Meat

Published Mar 23, 2024

Tridge summary

The 2024 Power of Meat study reveals that 80% of US consumers are meat eaters, with chicken being the most sold meat. Despite the reopening of the Colombian market to US poultry and egg exports, the poultry industry faces challenges such as avian influenza, higher operational costs, and productivity issues. Although ready-to-cook production is expected to increase from Q1 2024, growth will be slow. Despite these challenges, demand for chicken remains strong and prices are expected to rise into the summer months.

Disclaimer: The above summary was generated by a state-of-the-art LLM model and is intended for informational purposes only. It is recommended that readers refer to the original article for more context.

Original content

The 2024 Power of Meat study found that 80% of US consumers say “meat eater” best describes how they eat, compared with respondents who identified as flexitarian (12%), vegan/vegetarian (7%) and pescatarian (1%). And, in the United States, chicken sold the most in pounds, representing 38.3% of total pounds sold, although beef accounted for 53.6% of all fresh meat dollars, which was more than all other fresh proteins combined, according to the latest Power of Meat study. US exports of poultry received a boost from the announcement that Colombia reopened its market to US poultry and egg product exports. Before the market was closed in August 2023 due to concerns over highly pathogenic avian influenza (HPAI) in the region, Colombia was the 10th largest market for US poultry, with exports reaching $105 million in 2022. “Reopening this market was of critical importance to US poultry producers and to USDA,” said USDA Undersecretary for Marketing and Regulatory Programs Jenny Lester ...

Source: Meat+Poultry